The Sosta, meaning “break” in Italian, plays on the idea of a well-deserved break, as well as breaking bread over a great meal. Open seven days a week featuring an all-day menu and weekend brunch, The Sosta offers guests the opportunity to enjoy fresh, authentic Italian dishes, including a focus on signature, house-made pastas and sauces, chef-crafted salads, fresh-baked focaccia sandwiches, antipasti boards, daily soups, specially-curated house wines and beers on tap, fresh-baked cookies and locally sourced gelato from Fresco Gelateria in the East Village. Brunch will include breakfast pasta, spaghetti pie, seasonal egg dishes, local yogurt and granola bowls. Our custom coffee blend and espresso program is in partnership with Devocion Coffee.
As the Creative Director, Samantha Wasser has successfully managed the conceptualization, development and execution of new fast-casual concepts and lifestyle brands, making a name for herself within the restaurant industry for her eye for design, and unique ability to create a new brand. Samantha is involved with the brands from inception, overseeing all facets of development including branding, design, digital, retail, social media, expansion and more.
In 2015, Samantha founded by CHLOE., an award-winning, plant-based, fast-casual brand that has since grown to 7 locations in New York City, Los Angeles, and Boston with rapid expansion planned for 2017 and onward. In 2016, Samantha co-founded The Sosta with chef Ali LaRaia, a new fast-casual Italian restaurant that opened in New York City’s NoLIta neighborhood in Summer 2017.
A graduate of George Washington University, Samantha was recognized as one of Zagat’s honorable “30 Under 30” for her work in restaurant development and in 2017 as one of INC Magazine’s select “30 Under 30” for her work on the by CHLOE. brand.
Growing up in restaurants, Ali developed a love and understanding of the business from an early age. While at the University of San Francisco, Ali worked as Managing Editor for Drink Me Magazine, before diving into working as a consultant for product development. Ali then joined the Test Kitchen team at CHOW, working alongside chef Aida Mollenkamp to develop and test recipes for the site. It was this experience that not only helped Ali to refine her culinary technique, but allowed her to fully understand how a recipe came together.
In 2011, Ali returned to New York to start Marianberry Cookies, an E-commerce brand selling a full line of all-natural cookies. Within 6 months, Marianberry was distributing nationally to one of the world’s largest high-end retailers. Learning classic Italian recipes from her mother, Ali took her love of Italian cuisine and began to travel through Italy to experience its regions, understand its ingredients and enhance her love and understanding of Italian cuisine through taste.
After a string of “aha! moments,” Ali created the base for what has become The Sosta. In 2016, Ali partnered with Co-Founder Samantha Wasser to launch The Sosta brand, a fast-casual Italian concept that opened in New York City’s NoLIta neighborhood in Summer 2017.
Founded on a commitment to “Exceeding Expectations” ESquared Hospitality delivers extraordinary food and excellent customer service at each property. What started in 2004 with the opening of the flagship restaurant, BLT Steak on 57th Street in NYC, their diverse portfolio of more than 10 brands and 24 establishments now spans across two continents. In 2015, ESquared Hospitality opened its first fast-casual concept, by CHLOE. to customer- and critical-acclaim, with plans for rapid national and international expansion. The Sosta is ESquared Hospitality’s second Quick Service Restaurant. Visit www.e2hospitality.com for more information.